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A mockup is a static design of a web page or application that features many of its final design elements but is not functional. A mockup is not as polished as a live page and typically includes some placeholder data.
It’s useful to breakdown each part of that definition.

As a “static design,” a mockup does not have the functionality of a live website. Though a mockup would include a colored CTA button, for instance, it would not open up a form when clicked on, unlike a website (or the prototype of a website; more on that later). A mockup may show a cover image at the top of the page, but it won’t have an active carousel like a website.

A mockup is not the first stage of website development, so it’s on its way to being a finished product, but it still has a ways to go. A mockup may include placeholder copy (think “lorem ipsum”) or images, but it is meant to give a pretty good feeling of what the page will look like, though not what it will act like.

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